Gaganpreet Singh did his PhD (Thesis Submitted) in Marketing (Pricing) from NITIE, Mumbai. His research has featured in acknowledged marketing journals namely Journal of Revenue and Pricing Management, Journal of Fashion Marketing and Management and International Journal of Revenue Management. He has extensively published case studies with Ivey Publishing and Emerald Emerging Markets Case Studies. He has co-authored a book on primary case studies published by Pearson Education. He is a recipient of early career scholarship from Australia New Zealand Marketing Academy (ANZMAC). His industry stint of three years was with Viom Networks Limited, a TATA Enterprise.