Navdeep is currently pursuing her doctorate from Punjabi University Patiala in the area of Consumer Behaviour. She holds an MBA degree from UBS Panjab University Chandigarh. She has also qualified UGC NET in Management. She has over seven years of teaching and industrial experience, which include five years of teaching post graduate & graduate students at various institutes and two years as Assistant Manager Strategy at Necter lifescineces Ltd. Her teaching and research interests include: Consumer Behaviour, Product and Brand Management and Marketing Research.