Assistant Professor, Executive Director (CUBE)
Dr. Sabyasachi Dasgupta is an Assistant Professor at O. P. Jindal Global University, Haryana (India) and teaching in the areas of marketing and management. Dr. Dasgupta is also the Executive Director of Centre for Future Brands and Advertising Research. Dr. Dasgupta holds double Masters - MBA in Marketing and Human Resource from Calcutta University and Masters in Higher Education Andragogy from Symbiosis International University. He is the first Doctorate Fellow from Mudra Institute of Communication, Ahmadabad (MICA) and has taught subjects like branding, marketing, advertising, research, consumer behaviour, communication and culture, media ethics and corporate social responsibility. In his corporate stint of about 5 years working with Future Group, Rediffusion Y &R and Contract Advertising, Dr. Dasgupta has handled the brands like Big Bazaar, Pantaloons, Airtel, Tata Shakti, Keventer, ABP and Tata Indicom. He was an Assistant Professor at Symbiosis Institute of Media and Communication (SIMC), Symbiosis International University, Pune. He was the Head of the Department for Brand Communication. Dr. Dasgupta has published and presented research papers both in national and international arena. He has also taught in Florida State University and worked as research scholar with multiple foreign professors. He is also in the scientific committee of The International Institute of Knowledge Management (TIIKM), Colombo.